For writing my pieces and preparing for lectures about copywriting I have been referring to various books and articles by great experts in the field . I mention these below and I would urge every serious student of copywriting to have his own copies and build a decent library.
1. Advertising in India - by Jiban Mukerjee
2. Copywriting and its presentation - by F. W. Jefkins
3. Introduction to Advertising Principles and Practice - by Thomas E. Maytham
4. Ogilvy on Advertising by David Ogilvy
5. Hearing Voices - Producing Great Radio Commercials - by Alan Barzman
6. The Craft of Copywriting - by June A. Valladares
7. Making Money from Copywriting - by Jason Deign
8. Writing Marketing Copy to Get Results - by James Essinger
9. More Words that Sell - by Richard Bayan
10. Behind the Scenes in Advertising - by Jeremy Bullmore
11.Advertising Management - by Jaishri Jethwaney and Shruti Jain
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