Ad-vantage negative

This is an old trusted and tried technique of advertising copywriters. In an ostensible attempt to appear honest, a negative aspect of the product is brought out. This helps in establishing credibility in the minds of readers. In the same vein, riding the wave of credibility built earlier, a tall positive claim about the product is made and it gets smoothly pushed down the unsuspecting throat of the target.

"Our new township offers the most stunning bargain for state-of-the-art housing in the priceless prime locality of the city."

That is obviously difficult to swallow. Compare this with:

"Yes, the project no doubt tags along the highest EMI in the area (true) but it no doubt offers the most stunning bargain for state-of-the-art housing in the priceless prime locality of the city.(made to appear true) "

Digital Photography

Photography is not really an area of expertise I fancy but it certainly interests me. I have handled 2-3 types of cameras (is it the correct plural form?) though that hardly suffices to call me an amateur photographer.

Of course now every other guy or gal wielding a mobile phone is an amateur photographer and at times I too yield to temptations of clicking a shot or two. These photos are low res and with all sorts of limitations but if the subject /object photographed is potent enough, one can coolly console one’s discerning mind to a gratifying complacency.

That in short, is my brush with “digital photography.” Nevertheless that doesn’t stop me from subscribing to email posts by dps or webshots pro-tips for that matter.

I have my humble philosophy in the matter. “Everything is picturesque and everything is photogenic.”

दिल की नज़र से दुनिया को देखो
दुनिया सदा हि हसीं है

And I agree that photography, like drawing and painting, is a humane attempt to perpetuate that which is going to whither away with time. A mere chemotherapy in a bid to an incremental extension of life.

But it is also a way of expressing your viewpoint. The way you frame and appreciate life, which you want to share with others. It certainly helps you freeze the moment at least till the life of the photograph (or digital data) but more than that it also records the unique way of perceiving you registered at the moment of clicking the photo.

(Photo Credit : Kaustubh on Nokia N-72)